Solid State is a small product design and engineering partnership. With both of us having a shared academic education and having developed quite differing skillsets through working in industry, we can offer niche services to a small list of clients.
At the centre of the brand is a simple, geometric typeface family, for display/titling usage. The typeface was digitally drawn as a monoline letter set. From this, font weights could be developed quickly. The extra light weight is completely monoline weight and the heavy weight has only minor legibility tweaks for visually heavy letters.
Business cards were based on the concept of developing a simple measuring tool; something used often by product designers. The visual hook of the ruler edge on the business cards both emphasises the brand and actually provides a functional and memorable object for your wallet.