Appenism, the business behind The London Pub Crawl Co started Pubs We Love as a spin off of to encompass pubs from all parts of the world.

The visual identity needed to be compact, bold and simple. With a subtle reference to the I [heart] NY logo by Milton Glasser, this visually-compact lockup was developed with the purpose of functioning like a stamp that could be applied as a watermark or overlay over photos of pubs, as well as the potential for window stickers etc.

In addition to the branding, a website layout and custom WordPress theme was developed to allow quick creation of content with a targeted and specific workflow, including via mobile.