Lucidica, an I.T. support company based in London, has grown significantly since they began over 10 years ago. With an extensive blog already based around a WordPress platform and several content contributors familiar with the administration interface, it was a natural choice to choose WordPress as the basis for their new site.
A custom-developed, responsive, HTML5-based theme and simplified workflow for content creation was developed based on their requirements, including migration of their existing blog database. The responsive layout allowed for a better experience for the ever-growing perecntage of visitors from mobiles and other devices.
The visual layout for the site was developed in conjunction with an extensive brand redevelopment that kept the overall feeling friendly but professional. Copy for the entire site was consolidated and rewritten to better fit with the feel of the brand.